The winners of Speelgoed van het Jaar 2025

Last night was the big night: all the winners of the Speelgoed van het Jaar verkiezing were announced. The Gouden Publieksprijs was presented during the Speelgoed Gala. The public had voted for their favourites. Who did they choose? Read on to find out!

Speelgoed van het Jaar stands for “good toys”. This means that they are safe to play with, come with clear instructions in Dutch and are made from high-quality materials. During the selection process, these are therefore requirements that the expert jury pays particular attention to. Originality, sustainability and playfulness are also assessed.

The competition begins in June. Games can be submitted and are divided into one of the categories. During this year’s competition, there are eleven toy categories and three game categories. In each category, the expert jury selects three winners who can call themselves Toy of the Year.

In September, the public will be able to vote for which of the winners they think deserves the “Gouden Publieksprijs”, a Public’s Choice award. We will tell you who they are in each category:

Public’s Choice Children’s Games: Spy Guy

The Children’s Games category covers games made especially for children. By playing these games, children learn all kinds of skills, such as playing together, thinking ahead, winning and losing. According to the expert jury, this year’s best children’s games are Brick Like This! byAsmodee, Oh No, Volcano! by Asmodee and Spy Guy by OKU.

Public’s Choice Family Games, ages 10+: Locus

The favourites in the Family Games for Ages 10+ category are Tricky Treats by 999 Games, Strategeti by Asmodee and Locus by Tucker’s Fun Factory. This category includes games that combine fun with thinking. Tactics, adventure, or quick decisions, these games bring the family together around the table.

6+
15
1530 min

Tricky Treats is a beautifully designed board game. Using transparent cards, you dress up a group of children to get them ready for Halloween. Keep the neighbours in mind, choose the best costumes and score pumpkin points. It takes a good dose of tactics to combine the right cards and get the most sweets!
The game Strategeti has simple rules, but it’s certainly not easy to win! In this strategic two-player game, the goal is to place four animals in a row, eliminate five of your opponent’s animals or block them. Each animal has different characteristics. Let them work together and win!

However, the public is most enthusiastic about Locus. In this game, you cross off squares and collect as many points as possible. The retro look and Tetris-like shapes immediately grab your attention. The game offers numerous possibilities, but is still easy to understand. Everyone has their own tactics and the outcome remains exciting until the very end!

Public’s Choice Expert Games: Bomb Busters

The Expert and Strategy Games category contains games that often have a longer playing time and set-up time and require insight and tactics. You will never win a good connoisseur game against experienced players the first time you play.

Most of these games will be available at the Spellenspektakel on 8 and 9 November 2025. Will you come and play them too?